SmartMenu data analytics giving you the inside scoop on what your direct purchasing audience is looking for and how they are interacting with your online restaurant or product menu.

Who are SmartMenu Insights for?

Any foodservice business, manufacturer or distributor who is interested in collecting data on what their direct purchasing audience wants or needs from their product.

What is it like to employ SmartMenu Insights?

As your customers interact with your online menu or ordering system, the FoodCalc SmartMenu Insights feature collects data on user behavior and creates reports based on customer preferences.

This data allows the opportunity to streamline operations, reduce costs and appeal to customer dietary preferences based on actual data instead of projected trends.

What other features does SmartMenu’s User Insights pair best with?

For the ultimate dining data experience, pair your menu with our SmartMenu. This can be utilized on any online menu for data collection when attached to a FoodCalc account.

SmartMenu Feature Highlights


  • Data collection on customer behavior
  • Detailed reports
  • Competitive analysis
  • Behavior tracking
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